EXPRESS SUPERMARKETS AND SERVICE STATIONS

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When designing and outfitting “express” food retail environments, we have to consider the diverse requirements that arise in various types of establishments. Whether it be a small neighborhood supermarket, a roadside eatery, a spot for breakfast or lunch breaks, or even a comfortable lounge bar and co-working space, each “express” location serves a different purpose based on its specific context. Additionally, managing projects with limited space while meeting tight deadlines and keeping costs down poses additional challenges. Our approach to this industry involves developing a functional layout and employing value engineering techniques to create a fresh format that optimises the use of our standard shopfitting systems. Subsequently, our technicians customise our standard lines to give the space a unique and recognisable feel, while simultaneously adhering to investment budgets and project timelines.

OUR METHOD

Step 1

Focus Question:

What are the brand’s past experiences in terms of consumer experience and management? Where does this fit in and, consequently, what needs does the space have to meet?

UNDERSTANDING

When it comes to designing and furnishing “express” supermarkets, our approach begins with a comprehensive understanding of the customer’s specific requirements. This involves gaining clarity on their aesthetic and design preferences, as well as their expected budget and timeframe for the project. Simultaneously, we recognize the importance of identifying and comprehending the hidden needs and potential opportunities within each unique project.

Step 2

Focus Question:

How can I make the best use of space, translating brand identity into design, functionality, and customer experience?

DESIGN

During the design phase, we create an accurate layout, which serves as the linchpin for successful projects in confined spaces, where a variety of requirements must be met. This co-creation, developed in close collaboration with our customers, occasionally involves external consulting and design partners specialized in the food retail sector.

Step 3

Focus Question:

How can I eliminate costs that do not translate into aesthetic/functional quality, longevity, or benefit my customers and consumers?

VALUE ENGINEERING

Value engineering is the pivotal stage of every project, and is when our technical team takes the reins. They propose technical solutions, alternative materials, finishes, and even products from our series catalogs, all with the ultimate aim of meeting your aesthetic and functional expectations, project timelines, and budgetary considerations.

Step 4

Focus Question:

How can I optimise the production phase in terms of management and benefit the customer in terms of logistics and storage costs?

LOGISTICS

At Gibam, logistics refers to the meticulous organization and planning of deliveries tailored to the requirements of each project and customer. This service, known as “picking”, enables the furniture items included in a long-term opening plan to be manufactured at the same time. However, they are picked up or delivered progressively, in agreement with the company, to align with the actual shop opening date.

Step 5

Focus Question:

How can I facilitate the on-site installation phase during the previous design and coordination phases, so that it is carried out as efficiently as possible?

INSTALLATION

We commence the installation phase by organizing and coordinating all visual materials to assist the on-site assembly teams. These teams can consist of fitters provided by us or, as mutually agreed with the customer, and a combination of local fitters handled on-site by our managers.

Step 6

Focus Question:

How can I help my customer during the installation and subsequent after-sales phases in the most functional and fastest way possible?

ASSISTANCE

Our Customer Care team caters to a wide range of needs, whether that involves providing product information, offering guidance on store installations, assisting with product assembly for both existing and new customers, or providing support for previously purchased items. Please read the terms and conditions on the dedicated page.

Design and Planning

Value Engineering

Logistics and Installation

After-Sales Service

RETAIL DESIGNS FOR SMALL SPACES

Establishing layouts for small spaces requires a key concept: modularity. Ensuring the effective set-up of a small shop hinges on the availability of fit-out solutions that provide ample opportunity for modularity and allow for seamless integration. Our standard shopfitting lines excel in meeting these criteria, whether it be wall displays or free-standing gondolas. Standard units do not imply a lack of personality or generic appearance. On the contrary, our expertise lies in using standard lines as a foundation and tailoring them to create bespoke solutions that perfectly embody the brand identity.

CUSTOMISING STANDARD FURNITURE LINES

Value engineering involves nothing more than finding the right balance between cost and functionality. By conducting a systematic analysis of the functionalities of the project’s diverse components and materials, our technical team actively seeks solutions that enable cost and production time reduction, without compromising the desired aesthetics and quality. Once we have come up with a concept for an “express” shop, the value engineering process comes into play. This entails considering various approaches such as incorporating alternative materials and finishes, implementing different construction techniques, or utilising pre-existing product lines either wholly or partially, which can be customised as needed. The objective is to effectively satisfy the aesthetic requirements of both the customer and the designer while simultaneously minimising production time and costs.

DESIGNING A NEW FORMAT

To cater to the requirements of a versatile environment like an “express” supermarket, it is crucial to approach the project with innovation and deliver captivating and fulfilling shopping experiences that align with the evolving consumption patterns of recent years. At Gibam, the exploration of this new design format involves a collaboration with The Right Side, an Italian consulting and design studio specialising in the commercial sector. This partnership combines the creativity of specialised food designers with the technical expertise of our teams, enabling the development of novel formats built upon four fundamental pillars: technology, sustainability, health, and experience.

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Wall-mounted and free-standing metal shelving system for the main retail sectors.